So, I was pretty excited when DisBroad Patty showed me the link to a recent campaign by Reebok. They put out the call for ambassadors! If you “qualify” after taking their survey, you get a free pair of Reeboks. Just write a review for their site. Cool! I’m a Brooks Ravenna girl, but, hey – I’m open minded! (Read: I’m a blogger, and bloggers lurve them some free stuff.)
I scurried to the survey. Name? Got it. Gender? Done. Age?
Okay, wait. I think there’s something wrong with your site, Reebok.
See that drop down box? Yeah – that’s it. It doesn’t go past 35.
Y’all. I didn’t even START running until I was about to turn 40. I’m now within spitting distance of 44. When I was 35, I didn’t do anything more athletic than reach for another glass of wine.
So, what’s the deal, Reebok? Why the age restriction? Are you now going to be the Abercrombie & Fitch of running shoes?
That’s really disappointing, and it’s making me regret the purchase of my son’s new Reeboks for school. I may not be your target audience, but I sure spend a lot of money buying shoes for 3 people who are.
I would love to hear Reebok’s rationale for why only people 35 or younger are the best ambassadors for their brand.
What do y’all think about this?