Star Wars fans are invited to “Find the Force” at a new Augmented Reality (AR) event being launched on Force Friday II at Disney Stores nationwide!
To celebrate the launch of of new products inspired by the upcoming Star Wars: The Last Jedi, over 20,000 retail locations across 30 countries will be included in this pop-up AR treasure hunt September 1-3!!
After you download the app, visit any one of the 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character who through AR will appear in the room with you! Then, you can take pics, videos and share the experience on social media. You can come back and reveal a new character each day! Find more information here: http://www.starwars.com/findtheforce
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindTheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience – tickets to the Star Wars: The Last Jedi premiere in December! Check out http://www.starwars.com/news/force-friday-ii-guide-to-events-giveaways-and-more for more information on sweepstakes rules and how to participate.
Force Friday II weekend should be fun even for those used to showing their Dark Side!
Star Wars: The Last Jedi opens in theaters everywhere December 15th!